Title tags are the most important ranking factor on your page. It's critical to get them right. Proper title tag strategy is comprised of three factors:
- Prominence. The closer your keywords are to the beginning of the title tag, the better.
- Proximity. Your keywords should be grouped together, in the exact order that you anticipate someone will enter them into a search.
- Density. Repeating your keyword in some variation later in the title tag will often lead to improved rankings. But don't overdo it by keyword stuffing your title tag. Stick to no more than one repetition.
tag will appear as the link in the search results, it's also what motivates people to click your link—or not. That means you must strike that delicate balance between what search engines like and what people like. Good SEOs are always experimenting with their title tags. They know it's fruitless to create a keyword-rich title tag that gets high rankings if it fails to motivate people to click the listing. So, it's a constant balancing act in search of the perfect blend that appeals to both.Since your webpage's
We've seen many cases where a title tag featuring a well-written sales message ranks lower, yet garners significant traffic because more people click on it. The best title tags are both keyword-rich and compelling to human readers. Regardless, when starting out, it's better to lean more toward keyword-rich, since no one will click on your sales-oriented title if they can't find you in the first place.
Title tags are such an important part of optimizing your web pages that we've devoted an article section and one special report to them over the past six months. For instance, check out this Title Fix strategy; Four Simple Strategies to Increase Rankings Today! ...and see this special report: The 7 Essential Title Tag Strategies of High Ranking WebPages in 2006
tag tips to remember are:Perhaps the most important
- Every page should have a unique title
- tags should utilize the specific keywords you want that page to rank for.
- Each page on your site is a potential entrance for customers and should be designed to rank for its own keywords.
- Target 1 or 2 primary keyword phrases per page as well as a smaller batch of 2 or 3 secondary keyword phrases.
- Your primary keyword phrase(s) should appear in your title tag
